In today’s business world, making cold sales calls is still an essential part of increasing revenue for many businesses and yet it seems to be a dying art.

Have you ever heard the saying, “Whatever you believe, you’re right”? It was coined by success coach and author T Harv Eker, and it is a powerful reminder that our beliefs shape your reality.

Cold calling has a bad rap. Many businesses are hesitant to use it as an outreach method, believing it is too invasive and outdated.

Tamara (Tami) Murphy is the Founder and President of Extended HR, a boutique HR consulting practice in Minnesota.

Content marketing is one of the most powerful tools in a business owner’s arsenal. It can help you reach potential clients, keep current clients engaged, and build trust with your audience.

Although making an initial sales call is essential, it is only the first step to closing a sale. Following up afterward is essential to actually close the sale.