If you’re like many of my clients, you’re done settling for mediocre sales results. You’re ready for a breakthrough. It’s time to stop tolerating what isn’t working and create a sales plan that will get you exactly where you want to go. In sales, the sky truly is the limit—but you need clarity, strategy, and action to get there.
When you get REALLY clear on what you want and confidently ask for it, you’ll be amazed at the prospects and opportunities that have been around you all along.
Let’s dive into the 7 C’s of Selling—The Must-Know Sales Formula for 2025. My goal is to help you rediscover your passion for solving problems for your ideal clients so you can reach—and exceed—your revenue goals with ease. Let’s go!
#1: Clarity
Before anything else, you must be crystal clear on two things:
- Your Sales Goals – Define your exact numbers and create a roadmap to hit them.
- Your Ideal Client – Identify the top 20% of clients who align best with your offer and are ready to buy. Pro Tip: Think about your FAVE client. What do you love about working with them? What’s great about working with them? Guess what? Your clients share your values–they are a lot like you in many ways. So don’t overthink this, just make the decision that you are going to work ONLY with your ideal clients.
With clarity in these areas, you can create a focused action plan and know exactly who to reach out to daily.
#2: Connect
Once you’re clear on your ideal clients, it’s time to connect with them! The question is, how many prospects do you need to serve in order to reach your sales goals? I love what Zig Ziglar once said, “You can have everything in life you want, if you will just help enough other people get what they want.”
Use your closing ratio to determine how many sales conversations you need per week or month. If you’re unsure of your ratio, estimate 50%—the key is to take action and start conversations with your best-fit prospects.
#3: Care
Sales isn’t about closing a deal—it’s about solving a problem. Your prospects need to feel that you genuinely care about their success. When people sense that you’re invested in their best interests, they’re far more likely to trust you and say yes to working together.
As the old saying goes, “People do business with those they know, like, and trust.” Show them you care, and the trust will follow.
#4: Courage
Let’s be honest—sales can be intimidating! Whether it’s reaching out to new leads or handling objections, it takes courage. But remember this: If you don’t connect with your prospects, someone else will.
You have a solution that can change lives or businesses. If you don’t make that call or send that message, you’re doing them a disservice. Believe in the value you bring!
#5: Creativity
In today’s fast-changing world, one-size-fits-all sales strategies don’t work. Be open to creative solutions that serve your clients best.
- Need a custom payment plan? Offer one.
- Need to bundle services to increase value? Get creative!
- Need to pivot your messaging? Test and refine.
The more you focus on creative problem-solving, the more clients will say YES!
#6: Consistency
Success in sales isn’t about one big win—it’s about showing up consistently.
- Follow up with prospects regularly.
- Be present in your marketing and social media efforts.
- Deliver value at every touchpoint.
Think about brands you trust. They’re consistent in how they show up, and that builds credibility. Apply the same strategy to your sales efforts, and you’ll create long-term success.
#7: Close
This is where most people get stuck. They do all the work to build relationships and present solutions, but when it’s time to close, they hesitate.
Here’s the truth: If you don’t ask for the sale, you won’t get it.
Objections are NOT rejections. Often, they’re buying signals! Your prospects may just need more clarity, assurance, or details to move forward.
Instead of backing off when you hear an objection, confidently ask, “What would it take for me to earn your business today?”
Final Thought: The Power of Persistence
Studies show that most high-value deals close after the third ‘no.’ How many of us are willing to push past that initial hesitation?
Sales is not about taking things personally—it’s about serving your clients. Keep following up, keep solving problems, and keep asking.
One of my favorite books, “The Four Agreements” by Don Miguel Ruiz, reminds us: Don’t take anything personally. If a prospect says no, it’s not about you. Stay committed, and your next yes is just around the corner.
Ready to take your sales to the next level? Implement these 7 C’s, and let’s make 2025 your best sales year yet!
